snack

snackwire: eating with the fishes

Part of the freelance writer's work day is calling editors to pitch them stories. I often encounter what I call “the rule of three.” One restaurant doing something is just a blip on the radar, unless it something very special or I'm really convincing. Two restaurants makes it more interesting. If you have three, then it's officially a trend.

This edition of snackwire features two press releases from two different pr groups, both featuring the Italian Christmas eve meal "feast of the seven fishes."  Smells like a round up.

Both press releases after the jump.

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snackwire: kampuchea noodle bar

To continue the new informational series snackwire, today's feature, Kampuchea Noodle Bar, is very timely in that the pr machine is in full effect on this one. For those looking to do purely information/reportage coverage, the following press release hit last month. For those looking to weigh in on reviews and share personal opinions, opening party (i.e. free eats) was last night. For those looking to make critical assessment as to authenticity, you'd better be ready to say that you've been to Cambodia.

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Full press release (and bonus fact sheet!) after the jump.

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snackwire: union square tokyo

We had so much fun last week with press releases and open letters that the merriment evolved into a new snack category... snackwire. I'll give a nod of inspiration to EaterWire, Eater's housebrand service of breaking news, and PR Newswire, the service where publicists pay to post their press releases and journalist trawl for free info.

Snackwire aims to provide public service by spreading the word. And entertainment for those who like to be hyper-informed and will compare and contrast the release to the press.

First up, the official press release on Union Square Tokyo from Friday December 1st. Note that the early bird got the worm on this one.

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Full press release after the jump.

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snackwire: kobe club aka mix 4.0

Jeffery Chodorow is about to breathe new life into his historically troubled venue at 68 West 58th street. You may recall it went through three variations as Mix, the first two French, the last Italian. From the snack in-box, the press release for the grand debut on Monday.

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As I’ve done zero recon on this one, I’ll just pass along the full, unadulterated press release. For the over-zealous or those with lots of free time at work, you can compare and contrast the press release to the media coverage that should hit in the next couple weeks. Sound fun? Holler back if you’d like to see more unadulterated press releases in the future.

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Full press release after the jump.