Gilt Taste: Branding, G2M, Launch
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Launched in May 2011, Gilt Taste was a revolutionary hybrid of magazine conent and culinary commerce. An online market of artisan foods, cookware and wines from around the world, were complimented with recipes from chefs and culinary experts, and thoughtful and original stories from writers like Ruth Reichl, Francis Lam, and Melissa Clark.
Gilt Taste was a part of the Gilt Groupe. Founded in 2007, Gilt is a pioneer and industry leader in the online flash sale space.
What's the best way to start learning about wine?
Drink it! Note what you like and what you don’t like and you’ll start to have a base knowledge of your favorites, which are much more important than anyone else’s.
Tell us about a memorable wine or wine related experience.
When I had my PR company, I planned a trip to Bordeaux and visited all the premier Grand Cru Châteaux (d'Yquem, Margaux, Latour, Laffite, Pétrus!). The trip was in October, during harvest, and it was almost cinematic from my point of view. Much of what I know about winemaking I picked up then—along with an intense love for Château Cheval Blanc, which was the only big red I tasted in barrel that I found palatable and delicious (when it’s been in the bottle for a bit, it’s spectacular).
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Winner 2010 OMMA: Online Creative Advertising: Rich Media Campaign
Rich Banners
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Winner 2009 Wunderman Curious Square Award
Winner 2010 Telly Awards: Bronze and People's Choice
Winner 2010 Telly Awards: Bronze and People's Choice