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St. James Sports & Wellness Complex: Opening Campaign

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The St. James Sports & Wellness Complex will be the premier family-centered, multi-sport indoor training and competition destination in the Greater Washington region by offering the most comprehensive set of sports and wellness programming, hospitality and family-centered entertainment available.

How do you create a successful launch campaign for a revolutionary product that people have never seen before? Connect to the emotional and aspirational, creating desire.

Concept 1: The Champion Inside

In sports and in life, we aspire to go beyond the superficial to our inner core values. It’s What’s On The Inside That Counts.

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Concept 2: What's Your Goal?

We all have goals.  Some goals are short term – score a goal. Some are event specific – run a marathon. Some take years to achieve – turn pro. This celebrates our drive to be better.

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