The St. James Sports & Wellness Complex will be the premier family-centered, multi-sport indoor training and competition destination in the Greater Washington region by offering the most comprehensive set of sports and wellness programming, hospitality and family-centered entertainment available.
How do you create a successful launch campaign for a revolutionary product that people have never seen before? Connect to the emotional and aspirational, creating desire.
Concept 1: The Champion Inside
In sports and in life, we aspire to go beyond the superficial to our inner core values. It’s What’s On The Inside That Counts.
Concept 2: What's Your Goal?
We all have goals. Some goals are short term – score a goal. Some are event specific – run a marathon. Some take years to achieve – turn pro. This celebrates our drive to be better.