I had emails last week from two chefs who have started blogging: pastry chef Michael Laiskonis of Le Bernardin and Brad Nelson the corporate chef of Marriott International. While they both have very different styles and philosophies, they do share the desire to interact with their customers and colleagues, and have a web presence that might lead to bigger things.
It is a trend I noticed at the end of last year, which prompted me to redesign my blog-roll (which is on the left column). I replaced the links to restaurant websites with links to chef blogs. In the past chefs would congregate in discussion communities like eGullet. Now they seem to want their own platforms. Jean-Georges blogs about his personal life, like his daughter's birthday party and a vacation at the beach. Johnny Iuzzini covers the progress of his upcoming book and his various events and appearances. Laurent Gras is documenting the opening of his new restaurant.
I expect more chefs to start blogging, and eventually I expect the media to start writing about it. 2008 year of the chef blog! Online first, print second, magazines to follow.
UPDATE: 2.7.08: Eater: Celebrity Chef Blog Status Update
UPDATE 3.12.08: Los Angeles Times: Chef's blogs - even sharper than their knives